WATCH OUT!

Watch out for SEO experts.

In my position of Director of Corporate Marketing I've interviewed a lot of people who wanted to work for me as an SEO Specialist. I'd never let them know that I knew SEO. Most I weeded out just from looking at their resume or web site. Almost all of the ones I interviewed tried to bluff their way through the interview. It was obvious they didn't know what they were talking about.

There are A LOT of people out there claiming to be an SEO expert.

Very few of them are.

It's easy to claim to be an SEO expert. Just tell people you are. Most people don't know anything about SEO and will have no idea you actually are blowing smoke.

SEO is a unique skill. In many respects it has not changed in the past ten years. You need to do the fundamentals right. On the other hand it has change dramatically. What was done for SEO ten years ago no longer works. What was done for SEO yesterday may no longer work -- Google makes an average of two changes a day to their algorithm.

Finding someone who knows and understands this dichotomy is difficult.

Finding some who knowsand understands how to do the fundamentals, while staying up-to-date with current changes, is nearly impossible.

You've found him now.